Amy and Bob are joined by Amy Vandermark who has experienced the stresses and processes of passing of the farm onto the next generation.

The conversation explores the relationship between farmers and consumers, particularly focusing on the emotional disconnect that arises when discussing livestock and what Amy has learned from selling beef direct to consumer on her family farm.

Amy talks about how understanding farming practices can enhance consumer awareness and that the relationship between farmers and consumers is complex.

Hear what kind of advice she has for other farmers!